Long Arc logo pack
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Brand manual: https://longarc.co.uk/brand-manual

FILES
- long-arc-logo  Full colour, for light grounds. The default.
- long-arc-logo-reversed  Full colour, for dark grounds (deep water or darker).
- long-arc-logo-ink  One colour, ink. Single-colour print, stamps, engraving.
- long-arc-logo-loam  One colour, loam. Single-colour use on dark grounds.
- long-arc-mark  The mark on its ink tile. Favicons, avatars, app icons.
- long-arc-mark-arc  The arc alone, transparent. Square spaces with their own ground.
Each comes as svg/ (any size, preferred) and png/ (600 and 2400px wide; marks 512 and 1024px).

RULES
- Use the files as supplied. Don't redraw, re-typeset, recolour, stretch,
  rotate, outline or add effects.
- Clear space: one x-height on every side, about a tenth of the logo's width.
- Minimum size: 96px wide on screen, 25mm wide in print. Below that, use the mark.
- Full colour on light grounds; reversed on deep water or darker.

COLOURS
Logo ink   #0A3542   letters
Arc blue   #7895A4   the arc
Loam light #F7F3E9   page ground; letters on dark grounds
Deep water #16242F   dark ground
